Education & Certifications
BA - Journalism, UW-Milwaukee
Certified Personal Finance Counselor (CPFC®)
Investment Adviser Representative License (Series 65)
Laura Schnoor
Financial Education Advisor
CPFC®
Laura, a seasoned Financial Education Advisor, effectively utilizes storytelling to help participants understand their investments. Her engaging narratives create a strong foundation for informed decision-making, fostering a trusting and supportive environment. Laura's ability to connect with participants on a personal level empowers them to confidently navigate their financial journey.
Laura is married and the proud mother of three grown sons. She finds joy in the simple pleasures of life, such as tending to her chickens, baking delicious treats, and spending time outdoors. She recently embarked on a memorable trip to Alaska.
Industry Start Date:
1987
Spectrum Start Date:
2015
Fun Fact:
I like the process of growing my own food. We keep a large vegetable garden as well as a coop-full egg-laying hens.
Embodying Spectrum’s Principles
Passion doesn’t feel like something I choose. It’s not a learned behavior or a practiced trait. I feel passionately about making sure people are provided with the tools to improve their financial outcomes. One of my roles at Spectrum is to help people change their minds about the relevance of financial wellness. They have to be convinced that saving and investing today can change their tomorrows. Passion is my tool. I believe, to my core, in the value of a sound budget and a plan for the future, and I like to enthusiastically share it.
When I can convince them that a balanced budget and a healthy retirement plan should be part of their must have list, I have provided them with a tool that will change the trajectory or their lives.
With every encounter, I want to spread my enthusiasm. I try to encourage participants to want to learn and grow with me.
During one recent one-on-one meeting, the participant was angry and frustrated that his employer had automatically enrolled him in the company’s 401(k) plan. It was a plan he did not think he wanted. This participant hadn’t paid attention to his pay stub for a very long time, and he’d accumulated a couple years’ worth of participation. I was able to calm him down and have a real conversation about his retirement and the importance of his 401(k). We both shared some personal experiences and rapport was created. He was shocked to see that he had already accumulated more than he’d ever saved in his life. We created a plan, and he left me that day with a smile and a very warm handshake.
CPFC®, The Certified Personal Finance Counselor® provides professional development and training for those with consumers in a one-on-one setting. Certification ensures that individuals have been trained and tested in counseling skills and the fundamentals of personal finance management.