INDUSTRY LEADERSHIP・COMMUNITY IMPACT
Understanding makes the difference.
As you get to know us, you’ll find a harmonious team of unique individuals, each bringing a strong background, a deep commitment, exceptional education and training, an informed perspective, and a personal passion for driving success. If you look in the windows of our own coffeehouse on any given day, you’ll see a group that knows how to work together, and engage the powerful wisdom that only a strong team offers.
- Patented color-coded Spectrum Investor® Communication Process
- Registered Investment Advisor with the Securities and Exchange Commission (SEC)*
- Privately held and independent firm with all six partners actively involved
- Selected as Best Places to Work by local and national publications (see press and awards below)
*Registration with the SEC does not imply a certain level of skill or training
Manuel Rosado
President/Partner
Manuel Rosado, MBA
President/Partner
Manuel is the president and a partner at Spectrum and is responsible for the general operations of the firm. He has been in the retirement plan and investment management industry since 1999 and presently holds the Investment Adviser Representative license (Series 65). He has been a speaker and panelist on retirement plan fiduciary and investment education topics at numerous industry conferences and is a member of the firm’s investment committee.
Manuel specializes in helping plan sponsors implement successful retirement programs by providing specialized knowledge of fiduciary standards and their application to the investment management process, as well as turning behavioral finance concepts into actionable solutions.
Manuel has completed the following accreditations and certifications:
- MBA, Finance, Concordia University-Wisconsin; BA, Business Administration, Taylor University
- Certified Behavioral Finance Analyst (CBFA) certification from the AGI Center for Behavioral Finance
- Investment Adviser Representative license (Series 65)
Manuel believes in giving back and is involved in the following organizations:
- Vice Chairman - Taylor University Board of Trustees; Vice Chair of the Investment Committee overseeing the university’s Endowment Fund
- NAPA* (National Association of Plan Advisors); Member
- Past President - WRPPL (Wisconsin Retirement Plan Professionals Ltd)
- Past Board Chair - Eastbrook Church; Elder
A native of Puerto Rico, Manuel is fluent in Spanish. He is married and lives in Mequon, WI, with his wife and their two children. In his spare time, Manuel coaches high school volleyball and enjoys travel, golf and the outdoors.
* NAPA was created by and for retirement plan advisors and is the only advocacy group exclusively focused on the issues that matter to retirement plan advisors.
Jonathan Marshall
CIO/CCO/Partner
Jonathan Marshall, MBA
CIO/CCO/Partner
Jon is a partner and chief investment officer of the firm, as well as the lead designer of the retirement plan educational materials. He is responsible for the analytical research of investments, which includes underlying research for the firm's model portfolios. Jon is also the chief compliance officer in charge of overseeing all of the firm's regulatory responsibilities.
Jon earned a BS in Economics from UW-La Crosse and an MBA in Finance from DePaul University. Jon has been in the retirement plan industry since 2003 and holds the Investment Adviser Representative license (Series 65). He is also a member of Wisconsin Retirement Plan Professionals Ltd. (WRPPL) and the National Association of Plan Advisors (NAPA).
Jon is married and lives in Milwaukee, WI. While not working with clients, Jon enjoys golfing, skiing, and the outdoors.
NAPA was created by and for retirement advisors and is the only advocacy group exclusively focused on the issues that matter to retirement plan advisors.
Matthew Demet
Senior Vice President - Business Development/Partner
Matthew P. Demet, CEBS, CRC, AIF®, CPFA
Senior Vice President - Business Development/Partner
Matt is the Senior Vice President and partner of Spectrum, responsible for business development and client management for retirement plans and wealth management. He is committed to understanding the unique needs of each client
and designing strategies to address those needs.
Matt has been in the retirement plan and investment management industry since 1989 and presently holds the Investment Adviser Representative license (Series 65). He is a member of Wisconsin Retirement Plan Professionals, Ltd. (WRPPL) and the National Association of Plan Advisors. Matt has completed the:
- Certified Employee Benefit Specialist (CEBS) designation as co-sponsored by the International Foundation of Employee Benefit Plans in Brookfield, Wisconsin, and the Wharton School at the University of Pennsylvania
- Certified Retirement Counselor (CRC) designations sponsored by the International Foundation for Retirement Education
- Accredited Investment Fiduciary (AIF®) designation sponsored by fi360, a leader in promoting fiduciary excellence
- Certified Plan Fiduciary Advisor (CPFA) designation sponsored by the National Association of Plan Advisors
A graduate of St. Norbert College, Matt earned his bachelor's degree in Business Administration.
Matt is married with four children and lives in Milwaukee, WI. While not working with clients, he is active in his local church or pursuing hobbies including reading, golf, platform tennis, and other outdoor activities.
CEBS, Certified Employee Benefit Specialist, certifies that the recipient has a comprehensive understanding of compensation and employee benefit principles and concepts. CRC®, Certified Retirement Counselor, a professional development program accredited by the National Commission for Certifying Agencies that enables financial professionals to address the challenges facing today’s retirees. AIF®, Accredited Investment Fiduciary, certifies that the recipient has specialized knowledge of fiduciary standards of care and their application to the investment management process. CPFA, Certified Plan Fiduciary Advisor, certifies that the recipient has the expertise required to act as a plan fiduciary or help plan fiduciaries manage their roles and responsibilities. NAPA was created by and for retirement plan advisors and is the only advocacy group exclusively focused on the issues that matter to retirement plan advisors.
James F. Marshall
Chairman, Founder
James F. Marshall
Chairman/Founder
Jim is the principal and founder of Spectrum Investment Advisors, and was named the 2021 Trailblazer of the Year by the Mequon-Thiensville Chamber of Commerce. Jim has over 50 years of experience in the retirement plan industry and built Spectrum Investment Advisors with the core idea of using colors to simplify investing, which he received a patent on in 2010. Jim is a graduate of the University of Wisconsin-Oshkosh with a degree in Economics. Jim is the Chairman of the Mequon-Thiensville Chamber of Commerce Past Presidents and has been a national speaker for 401(k) Specialist Excel, PlanSponsor, and Global Retirement Partners. He holds the Investment Adviser Representative license (Series 65) and is a member of the National Association of Plan Advisors (NAPA).
Jim is married with two children and lives in Germantown, WI. His wife Peggy is a retired reading specialist, his daughter Cindy has over 15 years' experience in the financial services industry and his son Jon has been in the retirement plan industry with Spectrum since 2003. Outside of work, Jim enjoys golfing, downhill skiing, and reading to his twin granddaughters Maple Jane and Violet Frances.
The OED Business of the Year program recognizes companies that have seen significant business and job growth over the past five years and are strong community partners. NAPA was created by and for retirement advisors and is the only advocacy group exclusively focused on the issues that matter to retirement plan advisors.
Cheryl A. Besaw
Vice President/Partner
Cheryl A. Besaw
Vice President/Partner
Cheryl is a partner and vice president of the firm. She is responsible for plan investment reviews, employee educational meetings, and one-on-one investment consultations. Cheryl has been in the retirement industry since 1991 and holds the Investment Adviser Representative license (Series 65). Prior to joining Spectrum Investment Advisors, Cheryl was a vice president and relationship manager at US Bank for 12 years. She is also a member of Wisconsin Retirement Plan Professionals Ltd. (WRPPL) and the National Association of Plan Advisors (NAPA).
Cheryl lives in Watertown, WI. She enjoys playing golf and restoring old houses. Cheryl has two grown children and enjoys spending time with her grandchildren.
NAPA was created by and for retirement plan advisors and is the only advocacy group exclusively focused on the issues that matter to retirement plan advisors.
Brian White
Wealth Manager/Partner
Brian White, CFP®
Wealth Manager/Partner
Brian is the Wealth Manager for Spectrum Wealth Management™ and a partner of the firm. He is responsible for personal financial planning, private wealth management and serves on the Wealth Management investment committee. Brian earned a Bachelor of Science degree in Business Systems from Taylor University. He has been in the financial services industry since 2000 and holds the Investment Adviser Representative license (Series 65). Brian is also a CERTIFIED FINANCIAL PLANNER™ practitioner. Prior to joining Spectrum Investment Advisors, Brian was an investment consultant with TD Ameritrade for 7 years.
Brian is married with two children and lives in Menomonee Falls, WI. Outside of work, Brian enjoys reading, downhill skiing, volleyball, and woodworking.
Scott Schwartz
Senior Relationship Manager
Scott Schwartz, NQPA
Senior Relationship Manager
Scott is responsible for assisting plan sponsors with their fiduciary duties by conducting retirement plan investment reviews, plan design discussions, employee educational meetings and one-on-one investment consultation. He has been in the retirement services industry since 1994 and holds the Investment Adviser Representative license (Series 65). Prior to joining Spectrum, Scott’s work experiences focused on a broad array of retirement roles including record keeping, relationship management, and the creation and delivery of educational materials. Scott is a Board Member of Wisconsin Retirement Plan Professionals Ltd. (WRPPL) and Wisconsin Independent Learning College (WILC), and a member of the National Association of Plan Advisors (NAPA).
Scott is married with two children and lives in Brown Deer, WI. Outside of the office, he spends his time pursuing competitive endeavors on the golf course, via road races, and on the basketball and volleyball court. Especially important to Scott is his commitment to raising funds and awareness for individuals and families affected by autism. This dedication led to the creation of Dylan’s Run in 2001, a non-profit event that raised dollars to fund research and provide programs specifically for persons in southeastern Wisconsin.
NAPA was created by and for retirement plan advisors and is the only advocacy group exclusively focused on the issues that matter to retirement plan advisors.
NQPA, Nonqualified Plan Advisor, a credential offered by the National Association of Plan Advisors certifying proficiency in Nonqualified plans.
Suzanne M. Weeden
Senior Relationship Manager
Suzanne M. Weeden, CEBS, RPA, AIF®, NQPA
Senior Relationship Manager
Sue is a relationship manager for the firm, responsible for retirement plan investment reviews, plan design discussions, employee educational meetings, and one-on-one investment consultations. She has been in the retirement plan industry since 1999 and holds the Investment Adviser Representative license (Series 65). Sue also holds the Accredited Investment Fiduciary (AIF®) designation, the Retirement Plans Associate (RPA) designation and the Certified Employee Benefit Specialist (CEBS) designation, as co-sponsored by the International Foundation of Employee Benefit Plans in Brookfield, WI and the Wharton School of the University of Pennsylvania. She is also a current member and former Board Member of Wisconsin Retirement Planning Professionals, Ltd. (WRPPL), and a member of the National Association of Plan Advisors (NAPA).
Sue is a graduate of Marquette University, where she earned her bachelor’s degree in Psychology. She is married with three children and lives in Cedarburg, WI. Outside of the office, Sue enjoys playing volleyball, hiking, running, reading, and traveling.
CEBS, Certified Employee Benefit Specialist, certifies that the recipient has a comprehensive understanding of compensation and employee benefit principles and concepts. RPA, Retirement Plans Associate, a designation co-sponsored by the International Foundation of Employee Benefit Plans and the Wharton School at the University of Pennsylvania. AIF®, Accredited Investment Fiduciary, certifies that the recipient has specialized knowledge of fiduciary standards of care and their application to the investment management process. NQPA, Nonqualified Plan Advisor, a credential offered by the National Association of Plan Advisors certifying proficiency in Nonqualified plans. NAPA was created by and for retirement plan advisors and is the only advocacy group exclusively focused on the issues that matter to retirement plan advisors.
Mike McDonald
Wealth Manager
Mike McDonald
Wealth Manager/Relationship Manager
Mike is a Wealth Manager for Spectrum Wealth Management™ and a relationship manager of the firm. Committed to learning the unique needs of each client, Mike is responsible for personal financial planning, private wealth management, and individual investment plan reviews. He also participates in employee educational meetings and provides one-on-one investment consultations. In addition to client management, Mike designs the firm’s advertising and marketing materials.
Mike has been in the retirement plan industry since 2011 and holds the Investment Adviser Representative license (Series 65). Actively serving in the community, Mike is a Co-Chair of the Mequon-Thiensville Chamber of Commerce’s Young Professionals group. A graduate of Marquette University with a bachelor’s degree in advertising, Mike was also a four-year letter winner on the golf team, earning Big East All-Academic honors, and was the 2011 Wisconsin State Amateur Champion.
Mike is married and lives in West Bend, WI with his wife and two children. Outside of the office he enjoys spending time with family and friends, golfing both socially and competitively, and exploring the outdoors with the family dog.
Thomas Shide
Senior Investment Analyst
Thomas Shide, CFA®
Senior Investment Analyst
Thomas is the senior investment analyst of the firm, responsible for analytical research of investments, portfolio construction, and market research. He has been in the financial industry since 2014 and previously worked at Bank of America’s Private Bank as an investment analyst.
Thomas is a CFA® charterholder, a member of the CFA Institute, and a member of the CFA Society of Milwaukee. He earned a Bachelor of Science in Biochemistry and Bachelor of Arts in History from the University of Houston and is fluent in Spanish.
A Texas transplant, Thomas lives in Milwaukee, WI. While not working, Thomas enjoys indoor soccer, biking, and hiking.
The CFA designation is globally recognized and attests to a charterholder’s success in a rigorous and comprehensive study program in the field of investment management and research analysis.
Ryan Strankowski
Relationship Manager
Ryan Strankowski, QKA, AIF®, NQPA
Relationship Manager
Ryan is a relationship manager of the firm, responsible for plan investment reviews, employee educational meetings, and one-on-one investment consultations. He has been in the retirement services industry since 2004 and holds the Investment Adviser Representative license (Series 65). Ryan is also a Qualified 401(k) Administrator (QKA) as well as an Accredited Investment Fiduciary (AIF®) a designation sponsored by the Center for Fiduciary Studies. Prior to joining Spectrum, Ryan worked in a variety of different roles pertaining to 401(k) plans including Compliance, Conversions, Relationship Management, and Mutual Fund Trading. Ryan is a member of Wisconsin Retirement Plan Professionals Ltd. (WRPPL) and the National Association of Plan Advisors (NAPA). A graduate of the University of Wisconsin-Oshkosh, Ryan earned his bachelor's degree in Economics.
Ryan is married and lives in Milwaukee, WI with his wife and daughter. Outside of the office, Ryan competes in baseball, basketball, volleyball, and bowling leagues.
QKA, Qualified 401(k) Administrator, a credential offered for retirement plan professionals who work primarily with 401(k) plans.
AIF®, Accredited Investment Fiduciary, certifies that the recipient has specialized knowledge of fiduciary standards of care and their application to the investment management process.
NQPA, Nonqualified Plan Advisor, a credential offered by the National Association of Plan Advisors certifying proficiency in Nonqualified plans.
NAPA was created by and for retirement plan advisors and is the only advocacy group exclusively focused on the issues that matter to retirement plan advisors.
Dan DeDecker
Relationship Manager
Dan DeDecker
Relationship Manager
Dan is a Relationship Manager for the firm, with a focus on our corporate retirement plan clients. Dan is responsible for assisting plan sponsors with their fiduciary duties by conducting investment reviews, plan design discussions, employee educational meetings, and one-on-one investment consultations. He has been in the retirement services industry since 2017. Prior to joining Spectrum, Dan held roles as a consultant to retirement plans as well as a relationship manager for business banking clients.
Accreditations, Certifications & Education
- Bachelor's degree in Finance from the University of Wisconsin-Milwaukee
- Certificate in Investment Management
- Investment Adviser Representative license (Series 65)
Organization Involvement
- Investment Management Certificate Program volunteer at UW-Milwaukee
- Wisconsin Retirement Planning Professionals, Ltd. (WRPPL)
- Greater Milwaukee Employee Benefits Council (GMEBX)
- Secure Futures (Money Coach)
- CFA Society of Milwaukee
Dan lives in Bayview and loves to bike on Milwaukee’s trails, cook and try new foods, camp, hike, and see live music.
Emily Zimmerman
Relationship Manager
Emily Zimmerman
Relationship Manager
Paul Minick
Financial Education Advisor
Paul Minick, CFP®, CPFC®
Financial Education Advisor
Paul is a CERTIFIED FINANCIAL PLANNER™ practitioner and a financial education advisor for the firm, providing one-on-one investment consultations to retirement plan participants. He earned a Bachelor of Science from UW-Oshkosh and holds the Investment Adviser Representative license (Series 65). Paul began his finance career in New York City with Chase Manhattan Bank, followed by 20 years at Bank of America as a Credit Officer and Project Manager/Team Leader.
Paul lives in Mequon, WI. He enjoys spending time with his family, kayaking, fishing, golfing, and relaxing at his cabin in Westfield, WI.
CPFC®, The Certified Personal Finance Counselor® provides professional development and training for those with consumers in a one-on-one setting. Certification ensures that individuals have been trained and tested in counseling skills and the fundamentals of personal finance management.
Laura Schnoor
Financial Education Advisor
Laura Schnoor, CPFC®
Financial Education Advisor
Laura is a financial education advisor for the firm, providing one-on-one investment consultations to retirement plan participants. She earned a BA in Journalism from UW-Milwaukee and holds the Investment Adviser Representative license (Series 65). Laura started her career in 1987 with Merrill Lynch, she subsequently spent 15 years with Strong Capital Management, Inc. providing services for their compliance, sales, and marketing groups.
Laura is married and has three sons. Currently, her pastimes include any and all activity that interests her teenage boys.
CPFC®, The Certified Personal Finance Counselor® provides professional development and training for those with consumers in a one-on-one setting. Certification ensures that individuals have been trained and tested in counseling skills and the fundamentals of personal finance management.
John Miller
Financial Education Advisor
John Miller, CPFC®
Financial Education Advisor
John is a financial education advisor for the firm, providing one-on-one investment consultations to retirement plan participants. He earned a BBA from UW-Whitewater and holds the Investment Adviser Representative license (Series 65). He is a member of both the American Institute of CPAs (AICPA) and the Wisconsin Institute of CPAs (WICPA). Prior to joining Spectrum Investment Advisors, John worked in public accounting for 10 years, followed by 27 years as the Controller for PBBS Equipment Corporation.
Elizabeth Walter
Financial Education Advisor
Elizabeth Walter, CPFC®
Financial Education Advisor
Elizabeth is a financial education advisor for the firm, providing one-on-one investment consultations to retirement plan participants. She started her career in 1990 with Strong Capital Management and subsequently worked for Wells Fargo Funds Management and U.S. Bancorp Fund Services. Elizabeth is a graduate of UW-Milwaukee with a Bachelor of Arts degree in English Literature and Philosophy and holds the Investment Adviser Representative license (Series 65).
Elizabeth is married with five children. Outside of work, Elizabeth enjoys downhill skiing, biking, hiking, and boating with her family.
CPFC®, The Certified Personal Finance Counselor® provides professional development and training for those with consumers in a one-on-one setting. Certification ensures that individuals have been trained and tested in counseling skills and the fundamentals of personal finance management.
Chris Kortendick
Financial Education Advisor
Chris Kortendick, CPFC®
Financial Education Advisor
Chris is a financial education advisor for the firm, providing one-on-one investment consultations to retirement plan participants. Prior to joining Spectrum Investment Advisors, Chris worked at Fiserv and U.S. Bank as a financial services technology consultant. He earned a Bachelor of Science degree from UW-Madison and holds the Investment Adviser Representative license (Series 65).
Chris is married with two daughters and two grandchildren and lives in Whitefish Bay, WI. When not working with clients, Chris enjoys food, wine and traveling.
CPFC®, The Certified Personal Finance Counselor® provides professional development and training for those with consumers in a one-on-one setting. Certification ensures that individuals have been trained and tested in counseling skills and the fundamentals of personal finance management.
Yesica Rojo
Financial Education Advisor
Yesica Rojo, CPFC®
Financial Education Advisor
Yesica is a financial education advisor for the firm, providing one-on-one investment consultations to retirement plan participants. She earned a postgraduate degree in Management and a bachelor’s degree in International Business from the University of Medellin, Colombia. Yesica holds the Investment Adviser Representative license (series 65), and she is currently pursuing her MBA in finance at Marquette University.
Yesica started her career in the insurance industry-leading sales and customer services teams and working alongside insurance brokers. After moving to the United States, she worked in higher education as Admission and Recruitment Coordinator at the University of Illinois at Urbana Champaign.
Yesica is originally from Colombia, she speaks Spanish and English. She is married and lives in Whitefish Bay with her husband, their son, and their dog. Yesica enjoys spending time with her family and going on road trips.
CPFC®, The Certified Personal Finance Counselor® provides professional development and training for those with consumers in a one-on-one setting. Certification ensures that individuals have been trained and tested in counseling skills and the fundamentals of personal finance management.
Donna Allen
Office Manager/Compliance Coordinator
Donna Allen
Office Manager/Compliance Coordinator
Donna oversees administrative operations and provides sales administrative support for the firm. She is also responsible for assisting in the creation of all retirement plan client materials and coordinating Spectrum's internal compliance program. Donna attended the University of Wisconsin-Whitewater and has been in the financial services industry since 1994. Prior to joining Spectrum Investment Advisors, Donna spent nine years with a third party marketer that provided annuity products to banks in the Midwest.
Donna is married with one son and appreciates time spent with her family. She especially enjoys weekends with family and friends in northern Wisconsin. In her spare time, Donna enjoys home remodeling projects, gardening, hiking, and reading.
Angie Franzone
Event Coordinator/Communications Editor
Angie Franzone, MA
Event Coordinator/Communications Editor
Angie is the event coordinator and communications editor for the firm, responsible for planning the annual Retirement Plan Investment Seminars, Spectrum Investor® Coffee House Educational Series, held three times a year in our office, and the annual client appreciation golf outing. Angie also writes a column in our quarterly newsletter and is responsible for marketing compliance, updating and publishing content on the company website and social media pages and assisting with investment performance reviews and proposals. Angie earned a BA in English from Carthage College, graduating cum laude, and a MA in Mass Communication from UW-Milwaukee. She has been in the retirement plan industry since 2004.
Angie lives in Glendale, WI where she is married with twin girls. Outside of the office Angie enjoys spending quality time with her family and reading.
Sara Olson
Sales Specialist
Sara Olson, MS
Sales Specialist
Sara is a Sales Specialist at Spectrum Investment Advisors. She is responsible for supporting the advisor team by preparing sales documents, client reviews, quarterly reports and participant education materials. Sara is also involved in maintaining our CRM system. She has been in the retirement plan industry since 2013.
Sara attended the University of Wisconsin-Whitewater and graduated with a BS in Education in Health, Human, Performance, and Recreation with a minor in Coaching, and she also received her MS in Education in Professional Development. While at UW-Whitewater, she was a member of the Track & Field program and currently holds both the indoor and outdoor women’s triple jump record.
Sara is married with one son and enjoys taking road trips, especially to Badger Football away games. She also coached high school track and field for several years after college.
Paige Reiskytl
Sales Assistant
Paige Reiskytl
Sales Assistant
Paige is a sales assistant at Spectrum Investment Advisors. She supports our advisor team by preparing sales documents, client reviews, quarterly reports, and participant education materials. Paige is also responsible for updating our client information through our CRM database.
Paige earned a BA in Psychology from Concordia University, graduating cum laude.
Paige and her husband live in Thiensville, WI. Outside of the office, Paige enjoys baking, being outdoors, biking, and hiking.
From the quality of our workplace to the depth of our track record, we’ve been honored with a wide range of prestigious awards and recognitions. We’re extremely proud of each and every one, but the most important recognition of all is the loyalty of our clients. Our thanks to all.